What is responsive design?

You may have heard of responsive design, but what exactly is it? Very simply put, a website with a responsive design is built in a way that it responds to the screen it is being viewed on. More specifically, the website adapts its appearance to the size of the screen.

While the website keeps the same overall look and information, the content may be organized differently, depending on how the user is viewing it. Often, the most noticeable change will be to the header and navigation. The navigation usually appears larger and is easier to click on smartphones or tablets.

The goal of responsive design is to provide the best possible user experience, regardless of what type of device the visitor is using to view the site. Benefits of a responsive design include:

  • Easy readability on all types of devices
  • An organized information hierarchy, or navigation
  • Clear, quick messages to readers viewing on small devices, such as smartphones

Why does all of this matter? These days, more and more people are using their smartphones and tablets to view websites, as opposed to standard computers. If your website is difficult to view on a smartphone or tablet, you will very quickly lose your audience.

At The Simons Group, incorporating responsive design is one of our best practices when designing new sites. Try viewing our websites for Focus Development and Morrisey on different devices to see how it works. Here are a few more examples of responsive designs, as seen on Designmodo:






Has your company considered developing a website that features responsive design? Tell us about it in the comments below.

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