As we wrap up our three part series on Google+ (check out the first and second posts here) we turn today to its potential as a cloud-based organizational system for your company. In a time when many businesses are being asked to do more with less and be as efficient as possible, Google+ could be a cost-effective solution for your business’ organizational needs.
In-house organization: You can turn your company Google+ page into an internal communication tool just as easily as you can make it a modified blasting service. Divide your company into departments, teams based on projects or clients, or the verticals that employees specialize in. This can provide an easy way for a team member to see the latest updates on each of the projects they’re dealing with.
Inter-office collaboration: Businesses often face logistics based issues. Everything is on a deadline, but everyone involved is stretched thin and swamped with work. It doesn’t help if you’re dealing with a committee that has members from different offices and time zones. By having everyone involved in a project commit to updating the project’s status on Google+ even once a day, you can have an open line of communication visible to everyone in each circle and ensure that everyone is on the same page.
Hopefully, this series has helped you to glean some new ways to utilize the social media landscapes newest tool. The site is still in beta testing – Google reserves the right to tweak all of these functions, run their SEO equation however they like and use Google Places as they please. The project is still limited to few participants, and Google hasn’t solicited any feedback from me yet, but I plan to make them aware of these potential uses because they could be helpful strategies in the B2B marketing world. How do you see Google+ affecting B2B marketing efforts? Let us know in the comments below.
