Tag Archives: Marketing planning

Made in America? Then market it to your advantage

To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading

PinterestShare

The Telephone game

I am pretty sure we all played this childhood game.  Do you remember whispering a short sentence into the ear of the person next to you? Do you remember how hard you would laugh when the final person in the … Continue reading

PinterestShare

How “safe” is your marketing plan?

  Last week I attended a building safety seminar about what we’re all supposed to do in an emergency. The presenter drilled home that the best way to cope when things fall apart is to be prepared – have a … Continue reading

PinterestShare

Get exceptional work from your creative team (it’s easy)

A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals … Continue reading

PinterestShare