Tchotchkes, knickknacks, baubles, trinkets – these are a few of the synonyms for the “stuff we all get” at B2B events, trade shows and seminars. I recently received a tote bag at a book publishing seminar that moonlights as a … Continue reading
You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering … Continue reading
In the early 20th century, companies used hand-drawn illustrations and lengthier narrative formats as marketing strategies to draw in consumers. Times have changed, but this technique is still alive. Vintage-style ads are everywhere – President Barack Obama’s 2008 “Hope” campaign … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends
Tags: advertising, Branding, Marketing planning
My least favorite childhood activity was reciting multiplication tables. My teacher would make us rehearse them over and over again. I’m sure it wasn’t her favorite exercise either, but she knew that repetition would drill them into our brains. Once … Continue reading
Posted in: Best Practices, Marketing planning
Tags: Best Practices, Marketing planning
Exhibiting at a trade show is like selling a house. When you put your home on the market, you want it to appeal to the person interested in buying it. You decorate with favorable items, choose an aesthetically pleasing paint … Continue reading
Posted in: Events, Marketing planning, Trade Shows/Events
Tags: Best Practices, creativity, Design, Marketing planning, Trade shows
Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time … Continue reading
Posted in: Creativity, Design, E-mail, General Business Practices, Online advertising, Video
Tags: creativity, Design, E-mail, Marketing planning, Viral video
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
I am pretty sure we all played this childhood game. Do you remember whispering a short sentence into the ear of the person next to you? Do you remember how hard you would laugh when the final person in the … Continue reading
