We all know how tempting it is to set aside our own business needs in favor of helping clients. Clients always come first. Over the last few months, while we were creating beautiful work for our clients, we were able to find little pieces of time to do it for ourselves.
We redesigned our website so that it’s easier than ever to learn, share and connect with us. Here’s how:
- It’s light, clean and well-organized so you’ll find what you’re looking for instantly.
- The expanded Portfolio gives you a close look at our latest work across a wide range of marketing capabilities and industries. From videos and e-blasts to websites and newsletters, you’ll see exactly what we do and how we do it.
- Find out what makes each of us tick on the new About Us page. You’ll also learn our favorite treat.
- We work with organizations large and small across all industries. Read some of their stories in our Case Studies to learn how you too can benefit from our expertise.
- It’s easier than ever to find marketing insights and ideas on our new Blog. Enhancements include featured posts and short introductions about each topic so that you can get top tips at your convenience.
Check out our new site now and come back often! What do you like about it? What, if anything, would you change? We want to hear from you, so let us know what you think.
What clients see when we present a website we’ve designed for them is the culmination of hours of work. Few know what exactly goes on during those hours. What happens between the first conversation and the final presentation? Let me give you a brief glimpse. (more…)
ForteONE helps mid-market companies set goals and achieve them. But the management consultancy recently set some goals of its own; namely, to launch a new website that would be built around two concepts: 1) sharing its elite team’s expertise with a wider audience, 2) upholding the writer’s adage “show, don’t tell.”
From initial brainstorming sessions to the launch, we worked with ForteONE to define, refine and implement features and requirements for its new website, including: creating designs complementing the firm’s existing color scheme and marketing collateral; ensuring content consistency and message positioning; and developing the capabilities to allow ForteONE personnel to post white papers, case studies, videos and other thought leadership content directly to the new website.
We developed the new website, copy and design around a content management system. We also are completing an ongoing video series for ForteONE, which will use the new website as a platform for showing its clients’ success stories across a variety of media channels.
Take a look. Visit www.ForteONE.com.
What do you like best about the new ForteONE website?
Every year, Morrisey, one of our favorite clients, throws an employee party. This year’s theme was burgers and butterflies, and Hilary and I had the pleasure of designing and writing for the event. (more…)
I have a confession to make: I can’t stop using Pinterest. Since I signed up, I barely go on Facebook anymore. Instead, I spend hours filling my pinboards with photos of cute dresses, Crock-Pot® recipes and kitchen cabinets made from reclaimed wood. It’s become an obsession.
According to recent stats, my Pinterest addiction is totally normal. The startup hit the 10 million user mark faster than any social media site in history, digital business analytics source comScore reports, and is rapidly approaching 20 million users. (more…)
Many companies are spending time and money to create customized websites that show off their products and services, and what makes them unique. Once you get customers on your website, it helps to offer content that adds extra value. Even if clients don’t want a personal relationship with your company, they want to know you understand their needs. (more…)
You may ask yourself, “If my product hasn’t changed, why should I change my brochure?”
If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also becomes stale.
As customers’ needs change, so should your marketing strategy. And it isn’t as difficult as you think – designers have the technology to create eye-catching graphics that communicate your message effectively while also highlighting your products or services.
Many businesses have steered away from physical copies of their brochures and turned to digital versions of their marketing collateral. Going electronic allows companies to post brochures or sell sheets on their websites and send information to potential customers instantly. I remember waiting three to seven business days to receive a brochure or catalog in the mail. Now, I receive them immediately and can save the materials on my computer.
By providing customers with a digital format, you’re able to reach a larger audience. In addition, you’re not limited to a certain number of printed copies if you have price constraints. Another great advantage of going electronic with your brochures is that you can adjust your content quickly when necessary.
When we create a new website for a client, one of the first questions we ask is whether the company wants a content management system (CMS) site or a non-CMS (also called a traditional HTML) site. The right choice depends on a number of factors, including the client’s budget and how much control the company needs over the site once it’s completed. While a growing number of our clients are requesting CMS sites, some still prefer to go the traditional route.
Not sure what the difference is? You’re in the right place. We’ve put together a primer on the basics of CMS and non-CMS sites to help you find the right fit for your company. (more…)
Have you ever wondered how a logo is created?
When designing a logo, the first item on your to-do list is to discuss concepts and ideas with your client. It’s important to talk with the client so you can understand and meet their design expectations.
Next, develop your ideas with some good old fashioned sketching. After you have a few promising concepts established, it’s time to move to the computer. The MasterGraphics logo was created by layering different shapes and then adjusting the colors and opacities. Below is an inside look at the step-by-step progression.
Not all of your sketches will translate well on screen. If you come across one that doesn’t seem to be working, don’t worry – just move on to another sketch. Once you’ve found something you like, make sure the final logo has a nice composition, balance and color.
Exhibiting at a trade show is like selling a house. When you put your home on the market, you want it to appeal to the person interested in buying it. You decorate with favorable items, choose an aesthetically pleasing paint color, and make structural improvements to entice the buyer. The same is true for trade show exhibits: Appealing to your customers is key.
How do you do that? Here are a few tips for making your trade show exhibit stand out in a sea of displays.
- Put your logo and key messages at the top of your display and add pictures or graphic designs at the bottom. The picture or graphic design should represent your corporate position. In some cases, using an action picture creates movement to your booth.
- Include two to four customer benefits on your display. Don’t just list product features; clearly describe the benefits you provide for the attendees or prospects. Keep it simple and easy to read.
- Make sure the area in and around your booth is neat and clear of cups, papers and other garbage. It’s a good idea to bring a bag or wastebasket to help keep your area clean. Most trade show events will provide garbage cans throughout the venue, but don’t rely on one being right in front of you. It’s also a good idea to inspect your backdrop for lint or debris and remove any wrinkles from your booth’s tablecloth.
- Bring enough brochures, business cards, sell sheets and other marketing materials to pass out. Display your table materials prominently so people walking by can easily see what you’re offering. For example, stand up one of your brochures on the table, or use a picture frame to accent your flyer and place the remaining materials in front of or next to the displayed piece.
- Open up a space in your booth to entice potential customers to enter and engage in a conversation. Place your table or counter near the center of your display and cover it with a tablecloth, leaving room for attendees to enter on either side.
- Use complementary colors to coordinate your tablecloth, banner, flooring and staff’s attire. Many businesses use their corporate colors to accent their trade show exhibit, but you don’t have to. Consider using an attention-getting flooring option to distinguish your exhibit from the exhibits around you and encourage traffic into your area.
- Your employees who are working the trade show should be dressed in similar clothing, whether they’re wearing suits or matching company T-shirts. You should be able to identify the staff by what they’re wearing.
- Use giveaway items to promote your business at the trade show. If you give away a tote bag with your name on it, for example, attendees can use that bag to carry other items, and other attendees will notice your company name on the outside. Think about the items you would want when choosing a giveaway item. For example, I attended a home and garden trade show, and a lawn service company was giving away yardsticks. After I saw someone else walking around with one, I asked him where he got it and then rushed over there to get one for myself. I still have that yardstick and the name of the company that provided it.
- Use videos or music to grab attendees’ attention, or use demonstrations to gather groups of prospects around your trade show exhibit.
Along with these pointers, make sure to consider your display’s cost per use; how you plan to transport it; and the event’s location, size and shape when prepping for a trade show. Options for display pieces abound, including pop-up displays, tabletop displays, banner stands, wall displays and more. Choose the best display for your particular product or service. A professional marketing team can help you create a display that will reel in customers.