You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
In the early 20th century, companies used hand-drawn illustrations and lengthier narrative formats as marketing strategies to draw in consumers. Times have changed, but this technique is still alive. Vintage-style ads are everywhere – President Barack Obama’s 2008 “Hope” campaign … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends
Tags: advertising, Branding, Marketing planning
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
Once upon a time, I loved to hear these words. Today, the average consumer receives close to 100 emails a day. Who has time to read all of them? If you’re considering an email campaign, the last thing you want … Continue reading
Posted in: Advertising Strategy, Best Practices, E-mail, Marketing planning, Online advertising
Tags: advertising, Best Practices, E-mail, writing
What was the last great tweet, email or Facebook post that stuck in your mind? Can’t remember? I’ll bet you do recall at least one or two jingles from radio or TV commercials, even from back in the Stone Age … Continue reading
Posted in: Advertising Strategy, Commercials, Radio ads, Uncategorized, Writing Tips
Tags: advertising, writing, Writing Tips
Color affects consumers and potential customers in many different ways. Understanding the emotional connection people have with different colors gives you insight on the influences colors have on people’s perceptions or moods. When it comes to your business, color communicates … Continue reading
Posted in: Advertising Strategy, Best Practices, Design
Tags: advertising, Best Practices, Design
By now, you’ve probably seen, or at least heard about, the viral explosion that is the “Old Spice Guy.” If you’ve been held hostage in a remote cave somewhere for the last few months, allow me to enlighten you: By … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Social Media, Video
Tags: advertising, Viral video
