Email marketing is a great way to reach your customers and prospects – if you do it correctly. To avoid having readers click the spam button when your message lands in their inboxes, don’t commit these major email marketing faux pas.
1. Sending emails to people who haven’t opted in. The whole point of email marketing is to get customers to open and read your email. If you send emails to people who haven’t requested information from you, you’re going to have a poor open rate, not to mention the fact that you’re breaking anti-spam laws. Don’t do it — always ask for permission.
2. Sending too many emails. If you constantly send emails to recipients, they’re going to get annoyed or tired of their subscription. This may cause an increase in people unsubscribing.
3. Sending too few emails. The same goes for sending email once in a great while. If people subscribe to your email list and they don’t receive anything, they may wonder what’s wrong. It’s possible they’ll forget about you or lose interest.
4. Making it hard to unsubscribe to your emails. There’s nothing more annoying than having to answer a bunch of questions about why you no longer want a subscription or not being able to find an unsubscribe link. As a courtesy to your email list, always allow people to unsubscribe if they please. Make it hassle-free.
5. Sending irrelevant information. Knowing your audience is only half the battle. The second half is determining what they want to know. When you continually send irrelevant information, your recipient may consider your emails junk. For example, if you send your email list information about diabetic testing equipment, but your list only includes a few diabetics, the email isn’t relevant to everyone else.
6. Sending links that don’t work. So you have your recipients’ attention and they want to know more, but when they go to click the link, it doesn’t work. When this happens, you’ve got a problem. Before you send anything, make sure all the links work and go to the right place.
Want to communicate the right way through email? Keep these tips in mind:
- Don’t buy lists!
- Create an attention-grabbing subject line.
- Include a call to action.
- Always include a real email address readers can reply to.
- Take the time to develop professional, quality content and design.
- Build trust with your email list.
Which email faux pas get on your nerves the most? Let us know in the comments below.