Fonts Awesome: An Exploration of 3 Fonts

font exploration, font styleIf a picture is worth a thousand words, then great fonts are the happy marriage of picture and word. Choosing the right font isn’t just essential to staying on message, however, it’s also fun. In my last post, I mentioned that I could spend all day perusing Lost Type. Well, today we’re going to do just that.

Choosing the right font has several considerations. Here are the questions I ask when looking into typeface. I examine:

Style: What does the font make you feel when you look at it? Is it fun and flirty or serious and professional?

Web: There’s long been a theory that sans-serif fonts are the most readable for web design. While high-definition displays are making that less necessary, you may want to stick to them until you’re sure that your audience’s technology has caught up. Also, make sure the font you choose has a web license for purchase so that you don’t violate any restrictions or have trouble with its appearance on different browsers or devices.

Variations: How many weights are there for the font? Does it offer italics? More variations can mean more options in your design that don’t require choosing additional font pairings.

Pairs well with: Fonts, like wines, should be paired appropriately. Don’t make the mistake of putting two conflicting serifs together. One font should be catchy and the other should support.

Cost: To be free or not to be free? That is the question that many don’t ask – and I wish all decision-makers would. Free fonts are a great option for some projects, and Google fonts certainly has a nice collection of free fonts that are licensed for personal AND commercial use, but, when you really want your design to stand out, a nice paid font could be the way to go. Also, here’s a pro-tip: don’t fall for free-font sites that don’t check licenses or for fonts that are free for personal use only. You don’t want to pay for the font with license violation fees.

So let’s dive in. Today, we look at 3 fonts from around the web and what they say about your design.

font exploration, font style

Style: Slab Serif. Serif fonts seem to present a serious image, but slab variations are a less boring alternative.

Web: All Lost Type commercial licenses come with rights to use the font on one website, per their FAQ.

Variations: 4 font weights plus Italics. Several fun Open Type features.

Pairs Well With: Share, Roboto, Avenir

Cost: Starts at $45 for a 1-5 user license. Pay-what-you-want for personal use. Get it here.

 

Style: Sans serif, all-caps. Sans serif fonts are nice, clean, and readable. Bender has got a retro twist to it, and some fun variations, making it a great choice for a catchy headline.

Web: All Lost Type commercial licenses come with rights to use the font on one website, per their FAQ.

Variations: 4 font weights plus Italics.

Pairs Well With: Titillium Web, Roboto Slab Thin, Playfair Display

Cost: Starts at $30 for a 1-5 user license. Pay-what-you-want for personal use. Get it here.

 font exploration, font style

Style: Script and display serif options, plus decorative borders and floral elements.

Web: Web font available for purchase.

Variations: 16 total fonts. Three styles, four weight options, plus floral and border decorations.

Pairs Well With: A variation of itself. Script pairs with American Typewriter, Bodoni 72, News Cycle. Serif version pairs well with Avenir Next Condensed (Ultra Light), Minion Pro.

Cost: Currently on special at MyFonts for $39.75 / $59.62 with web font; normally $159/ $318. Get it here.

Great fonts can mean the difference between drab and fantastic designs. The options are endless – and endlessly fun to sift through. What are some of your favorite options? Comment below with your go-to choices.

About Hannah Ditto

Hannah is a graphic designer at The Simons Group. She gets enthusiastic about typography, color swatches and seeing a design project come together to deliver your image and message to the right audience.

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