Category Archives: Writing Tips

Homonyms 101: Don’t dye trying

Homonyms are by far the most agreeable of the commonly known grammatical -nyms. Antonyms can never see eye-to-eye; synonyms are unoriginal; homonyms are a different breed. Despite their audible similarity, however, homonyms can give you the slip. They are the … Continue reading

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5 must-read grammar tips

In homage to The Oatmeal’s charming illustration of the perils of 10 commonly misspelled and misused words, I present five of my very (least) favorite grammar missteps. Enjoy some more words and phrases you or someone you know is using … Continue reading

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Exclamation points: The ugly truth revealed!

Any reputable grammar and style guide tells you to use exclamation points sparingly. Never! Ever! Abuse! Them! But there’s a caveat. Grammar and style guides are writers’ bibles. They tell us whether health care is one word or two and … Continue reading

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Now hear this: Hook prospects with great radio ads

What was the last great tweet, email or Facebook post that stuck in your mind? Can’t remember? I’ll bet you do recall at least one or two jingles from radio or TV commercials, even from back in the Stone Age … Continue reading

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How to use humor in B2B marketing

Humor has its place in the B2B marketing world – yes, you read that right. You and your team probably use it without even realizing it. Cracking a joke with a client and lightening the mood with a prospect are … Continue reading

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Want readers to understand you? Bring on the jargon slayers

The next time you’re tempted to write that a court case was “dismissed with prejudice” or that your company is “conducting a needs assessment to evaluate just-in-time work flows,” back away from the word processing station. Translation: Computer. These special … Continue reading

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Initialisms stir up confusion

I’ve been swimming in alphabet soup lately. Not the kind with noodles and chicken, though. I’m talking about editing copy that is redolent with initialisms, causing me anxiety. These darned things always give me pause and it seems I’m not … Continue reading

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Here a quote, there a quote, everywhere a quote-quote

When you curl up with a good book, chances are that it’s conversation-heavy. Who doesn’t love coffee and good conversation, after all? Trying to wade through a story that’s all narrative is so boring, it’s like watching your computer defrag. … Continue reading

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Use this, not that

Confusion about similar words abounds, especially when they sound alike. Writers sometimes use one word when they really mean another. Have any of these tripped you up? Accept, except – These are often misused and confused. Accept means to receive … Continue reading

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A down-and-dirty guide to that vs. which

Explaining the difference between “that” and “which” has been in my idea file for a while. Don’t feel bad if you don’t know the answer – it’s a common conundrum. Now that I’ve had requests to cover this topic, your … Continue reading

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