Setting up a YouTube channel for your company is a lot easier than you think.
First, get set up on YouTube – this way you’re ready to go as soon as your first video is complete. If you don’t already have one, create an account with Google. YouTube is a subsidiary of Google, which allows you to manage your YouTube channel, Google+ profile and other Google services from one account.
Log in to YouTube using your Google account. You can then click on your profile and select “My Channel.” You’ll have the option to create a channel under a business name, product or brand. It’s a good idea to include your company’s name in the channel title, as most people will search for you specifically instead of using general keywords. For example, our YouTube channel is simply “The Simons Group.”
Once you’ve finished creating your YouTube channel, you can customize it. From the “My Channel” page, you can add your logo and a header image called “channel art.” Click on the “About” tab to add a channel description, link to your website or links to other pages and channels. You only need to fill out what applies to your company or product, but having a well-developed profile could encourage other users to subscribe to your channel.
Now, it’s time for your videos. If you don’t already have videos to upload, it’s time to start filming. Whether they’re about your products and services, or of your staff talking about their experiences with the company, you need to decide what types of videos you’re going to include – and who is going to watch them.
For example, if you’re a manufacturer, your video should represent your capabilities and may include footage of your factory or equipment. If you’re an investment firm, you can include testimonials or videos that explain options for retirement planning. Be sure your video is no more than two to three minutes long because no one will watch a longer segment. If you can keep it to less than two minutes, that’s even better.
After uploading your videos to your channel on the “Videos” tab, you’ll need to let people know you have new content available. Add a link on your website, email signature, e-blasts, newsletter, blog and other marketing materials. Your sales staff can also send links to prospects or clients.
Creating quality videos that appeal to your audience can be difficult without the proper equipment and an experienced team. You can either invest your time and resources in cameras, equipment and editing or look at investing in an established professional to assist you with your video production.
What type of videos do you upload to your YouTube channel? Let us know in the comments below.