Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on a new campaign idea, you must present your case in a way that resonates with your audience.
Using suspense is one way to intrigue your audience. Don’t give away all the answers right away. Build your case and leave some key points for the end of your pitch. Wrap up your presentation with a strong closing argument and your audience will be happy to hear the answers.
Another strategy is to use emotion to convince your audience. Have you seen the commercials that feature pets that look after us and make our lives better? Do they stick with you? If so, it might be because they tug at your heartstrings, and for a moment, you slow down and connect, whether with a memory or with the characters involved.
Those feelings and situations connect us because so many of us can relate to those stories. We want to stick around until the end in hopes of a happy ending. Don’t be afraid to connect with your audience by adding emotional elements to your pitch.
What do you think is the key to telling a great story? Share your tips in the comments below.