I have been with The Simons Group for more than four years, helping to manage the office’s day-to-day operations. I make sure that our clients and prospects receive the best possible service and pricing for the work we do and … Continue reading
Sometimes, you just have to call it quits. I hate to do it with prospects and proposals, and I’m guessing you don’t like the thought of abandoning your marketing strategy. If your plan or brand isn’t getting the results you … Continue reading
Posted in: Advertising Strategy, Branding, General Business Practices, Marketing Trends
Tags: Best Practices, Branding, Change, Strategy
Customers ask us all the time, “What should I have on my website?” There is no universal set of rules. Each business has different needs, and part of our job is working with clients to figure out their unique needs. … Continue reading
Good marketers know that when it comes to gathering information on prospects, permission rules. The European Union is hammering that point home these days with a new set of privacy rules, which are set to take effect May 25. Continue reading
There’s no question that bankers have a lot on their minds these days. So if you want banks to refer you to their clients, how do you cut through the noise to make your point? We asked ourselves the same … Continue reading
Posted in: Best Practices, General Business Practices, networking
Tags: Best Practices, financial sector, networking
While dissecting a client’s recent e-mail campaign analytics, the topic of list best practices came into play. The client in this scenario had pretty good overall e-mail results, but the unsubscribe and complaint rates were noticeably high. This prompted us … Continue reading
Posted in: Best Practices, E-mail, General Business Practices
Tags: Best Practices, E-mail, opt-in
An interesting article from Ad Age contends that marketers spend way too much time worrying about their specific brands and not nearly enough on those brands’ categories. Let’s say your company produces energy drinks. You just spent a boatload of … Continue reading
Posted in: Advertising Strategy, Best Practices, Branding, General Business Practices
When Albert Einstein said, “Bureaucracy is the death of all sound work,” it was more than a flash of genius – he was right. Imagine if I were required to complete a requisition form to be able write a post … Continue reading
Posted in: Best Practices, General Business Practices
The buzz surrounding social media marketing has become deafening – and it seems that marketers may be tuning out. Companies would still rather rely on old-fashioned surveys (which can cost a pretty penny, by the way), rather than take advantage … Continue reading
Many companies say they are focused on customers, but they aren’t walking the walk, according to a 2009 study from Forrester Research. While 45 percent of marketers surveyed said their marketing activities are focused on customers, only one-third say they … Continue reading
Posted in: Best Practices, General Business Practices
