What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time … Continue reading
Posted in: Creativity, Design, E-mail, General Business Practices, Online advertising, Video
Tags: creativity, Design, E-mail, Marketing planning, Viral video
I am pretty sure we all played this childhood game. Do you remember whispering a short sentence into the ear of the person next to you? Do you remember how hard you would laugh when the final person in the … Continue reading
It goes without saying that social media is a hot topic among marketers, especially B2B companies. A lot of them aren’t even sure how a 140 – character tweet will help them promote their businesses – they want a Facebook … Continue reading
These days, everyone is busy, busy, busy. During Labor Day weekend, I saw multiple family members and friends sending work emails from their smart-phones in an effort to get a jump on the work day. They were making sure everyone … Continue reading
A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals … Continue reading
Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and … Continue reading
I have been with The Simons Group for more than four years, helping to manage the office’s day-to-day operations. I make sure that our clients and prospects receive the best possible service and pricing for the work we do and … Continue reading
Sometimes, you just have to call it quits. I hate to do it with prospects and proposals, and I’m guessing you don’t like the thought of abandoning your marketing strategy. If your plan or brand isn’t getting the results you … Continue reading
Posted in: Advertising Strategy, Branding, General Business Practices, Marketing Trends
Tags: Best Practices, Branding, Change, Strategy
Customers ask us all the time, “What should I have on my website?” There is no universal set of rules. Each business has different needs, and part of our job is working with clients to figure out their unique needs. … Continue reading
