Tchotchkes, knickknacks, baubles, trinkets – these are a few of the synonyms for the “stuff we all get” at B2B events, trade shows and seminars. I recently received a tote bag at a book publishing seminar that moonlights as a … Continue reading
You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
One of the hallmarks of Google+ is that you’re actually sharing information with fewer people. The social media tool allows you to place contacts into separate groups called Circles, so users can keep their work colleagues in one group, personal … Continue reading
Google recently announced the beta release of its new social media network, Google+, to a wave of speculation and curiosity. In addition to those seeking to link with friends and family in a new way, there undoubtedly will be those … Continue reading
Posted in: Advertising Strategy, Best Practices, Direct marketing, Marketing Trends, Social Media, Uncategorized
Tags: Google, SEO, Social Media
What happens after one of your prospects clicks on that link in your e-mail or AdWords ads? Where do they end up when they type in the vanity URL on your latest postcard? If you can’t remember the answer, you … Continue reading
The U.S. Postal Service (USPS) recently announced a $3.5-billion loss in third quarter 2010. USPS attributes this largely to the drop in mail volume – which is down a whopping 20 percent since 2007. There is no question that a … Continue reading
