You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
When we create a new website for a client, one of the first questions we ask is whether the company wants a content management system (CMS) site or a non-CMS (also called a traditional HTML) site. The right choice depends … Continue reading
Posted in: Best Practices, Design, Websites
Tags: Best Practices, client, Design, website
Have you ever wondered how a logo is created? When designing a logo, the first item on your to-do list is to discuss concepts and ideas with your client. It’s important to talk with the client so you can understand … Continue reading
Posted in: Branding, Creativity, Design
Tags: Best Practices, Branding, creativity, Design
Have you decided what you’re doing this New Year’s Eve? If not, never fear – The Simons Group is here. There’s nothing we love more than the opportunity to spread our creative wings and see where they take us. We’re pretty … Continue reading
Posted in: Blogging, Branding, Creativity, Design, The Simons Group News
Tags: Branding, creativity, Humor, writing
Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time … Continue reading
Posted in: Creativity, Design, E-mail, General Business Practices, Online advertising, Video
Tags: creativity, Design, E-mail, Marketing planning, Viral video
After months of preparation, St. Bernard Hospital welcomed a new baby this week. You won’t find this bundle of joy in the hospital’s maternity ward, though – you’ll have to go online. We’ve spent the last several months working with … Continue reading
Steve Jobs, co-founder and former CEO of Apple, passed away yesterday. We knew this day was coming (as did he), but I don’t think anyone knew it was going to be so soon. Jobs’ innovation pushed the boundaries of what … Continue reading
Posted in: Creativity, Design, Technology
Tags: Apple, Design, Steve Jobs, Technology
As a designer, it’s smart to stay current with what the design community is up to. I’d like to share a few of my favorite news and inspiration sources with you. Enjoy! 1. Communication Arts’ Webpicks In addition to publishing … Continue reading
Posted in: Creativity, Design, Print, Websites
Tags: creativity, Design, print, websites
So you’ve decided that it’s time for a new website, but you aren’t sure what it should look like. As designers, it’s our job to create a site that reflects you and your business, and your input is an important … Continue reading
Posted in: Best Practices, Design, Uncategorized, Websites
Tags: Best Practices, Branding, Design, website
Color affects consumers and potential customers in many different ways. Understanding the emotional connection people have with different colors gives you insight on the influences colors have on people’s perceptions or moods. When it comes to your business, color communicates … Continue reading
Posted in: Advertising Strategy, Best Practices, Design
Tags: advertising, Best Practices, Design
