Tchotchkes, knickknacks, baubles, trinkets – these are a few of the synonyms for the “stuff we all get” at B2B events, trade shows and seminars. I recently received a tote bag at a book publishing seminar that moonlights as a … Continue reading
You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
Homonyms are by far the most agreeable of the commonly known grammatical -nyms. Antonyms can never see eye-to-eye; synonyms are unoriginal; homonyms are a different breed. Despite their audible similarity, however, homonyms can give you the slip. They are the … Continue reading
Posted in: Best Practices, Blogging, Creativity, Writing Tips
Tags: Best Practices, English, grammar, sentence structure, writing, Writing Tips
Have you ever wondered how a logo is created? When designing a logo, the first item on your to-do list is to discuss concepts and ideas with your client. It’s important to talk with the client so you can understand … Continue reading
Posted in: Branding, Creativity, Design
Tags: Best Practices, Branding, creativity, Design
The stresses of work, home and life can make sleep elusive. If you can’t zonk out, the hours crawl until dawn when it’s time to get up and start a new day. The usual tricks – reading, drinking a glass … Continue reading
Posted in: Best Practices, Creativity, Uncategorized
Tags: Best Practices, creativity, in order to, writing
Have you decided what you’re doing this New Year’s Eve? If not, never fear – The Simons Group is here. There’s nothing we love more than the opportunity to spread our creative wings and see where they take us. We’re pretty … Continue reading
Posted in: Blogging, Branding, Creativity, Design, The Simons Group News
Tags: Branding, creativity, Humor, writing
At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering … Continue reading
About a month ago here at TSG headquarters, a random event led me to do a weird late-1800s street vendor voice. For whatever reason (probably our collective weirdness), the voice stuck around and we decided we needed to find a … Continue reading
Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time … Continue reading
Posted in: Creativity, Design, E-mail, General Business Practices, Online advertising, Video
Tags: creativity, Design, E-mail, Marketing planning, Viral video
Around midnight on a recent Wednesday, I was in my makeshift wood shop — also known as my condo storage area — putting the finishing touches on a custom-made coffee table book for a client. Now, I’m not a woodworker … Continue reading
Posted in: Creativity
