We all know how tempting it is to set aside our own business needs in favor of helping clients. Clients always come first. Over the last few months, while we were creating beautiful work for our clients, we were able to find little pieces of time to do it for ourselves.
We redesigned our website so that it’s easier than ever to learn, share and connect with us. Here’s how:
- It’s light, clean and well-organized so you’ll find what you’re looking for instantly.
- The expanded Portfolio gives you a close look at our latest work across a wide range of marketing capabilities and industries. From videos and e-blasts to websites and newsletters, you’ll see exactly what we do and how we do it.
- Find out what makes each of us tick on the new About Us page. You’ll also learn our favorite treat.
- We work with organizations large and small across all industries. Read some of their stories in our Case Studies to learn how you too can benefit from our expertise.
- It’s easier than ever to find marketing insights and ideas on our new Blog. Enhancements include featured posts and short introductions about each topic so that you can get top tips at your convenience.
Check out our new site now and come back often! What do you like about it? What, if anything, would you change? We want to hear from you, so let us know what you think.
What is a white paper, and how is it different from a case study? While many people aren’t clear on the differences between the two, each has a distinct purpose and can be a valuable tool in your marketing strategy.
A white paper is a guide for solving a problem relevant to your audience. White papers give you an opportunity to show thought leadership and educate your customers and prospects about common issues in your industry.
A case study, on the other hand, is an in-depth report about a client or small group of clients with a situation that your company helped resolve. These marketing pieces allow readers to put themselves in a particular situation and envision how your company would solve their own problems. (more…)
Very few truly b-to-b Twitter case studies exist, as a recent BtoB Magazine article points out. I suspect it’s because not only is social media relatively new and perplexing to the business marketing world, but that there also aren’t enough b-to-b companies evaluating their business goals thoroughly and thinking critically about how, if at all, Twitter and other social media applications fit in. I touched upon this topic here.
That’s why I sat up and took notice when I read how transportation logistics company Con-Way was using Twitter in a quintessentially b-to-b – yet totally outside-the-box – way. The company’s first Twitter strategy was nothing new: Con-Way used a program to monitor what others were saying about it as a form of reputation management.
The second strategy – while admittedly not as “sexy” as some more-talked-about consumer brands’ Twitter activities – offers an effective, no-nonsense solution for one of the company’s crucial day-to-day business operations: its load-listing-notification system, which alerts independent truckers of loads available for pick up and transportation across the country.
While Con-Way posted the load listings on its website previously, the Twitter platform allowed for a much more efficient notification system for an industry in which mobile devices are “lifelines.”
This simple, yet clever idea is perfectly suited for the company’s needs. Do you know of any b-to-b companies that are using Twitter, Facebook, LinkedIn or YouTube in unconventional ways?