To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
Sometimes, you just have to call it quits. I hate to do it with prospects and proposals, and I’m guessing you don’t like the thought of abandoning your marketing strategy. If your plan or brand isn’t getting the results you … Continue reading
Posted in: Advertising Strategy, Branding, General Business Practices, Marketing Trends
Tags: Best Practices, Branding, Change, Strategy
The line between entertainment and advertising has become increasingly blurry over the years. First came product placements – now shamelessly crammed into Hollywood blockbusters and even music videos. Then the viral video craze, masterminded by corporate marketers and agencies that … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Video
Tags: Online video, Viral video, Webisode
By now, you’ve probably seen, or at least heard about, the viral explosion that is the “Old Spice Guy.” If you’ve been held hostage in a remote cave somewhere for the last few months, allow me to enlighten you: By … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Social Media, Video
Tags: advertising, Viral video
Who says business marketers don’t have a sense of humor? This hilarious video from Woot about their acquisition got me thinking about how b-to-b companies can inject a little humor into their marketing activities. Here are some of the funniest, … Continue reading
Posted in: Branding, Marketing Trends, Social Media, Video
Tags: Humor, Viral video, YouTube
An interesting article from Ad Age contends that marketers spend way too much time worrying about their specific brands and not nearly enough on those brands’ categories. Let’s say your company produces energy drinks. You just spent a boatload of … Continue reading
Posted in: Advertising Strategy, Best Practices, Branding, General Business Practices
A few weeks ago, The Simons Group team had an interesting discussion about logo shelf life and evolution. The conversation was sparked by an article in Communication Arts: “When Type Gets Personal” which debated whether it’s better to stick with … Continue reading
Posted in: Best Practices, Branding
