Tchotchkes, knickknacks, baubles, trinkets – these are a few of the synonyms for the “stuff we all get” at B2B events, trade shows and seminars. I recently received a tote bag at a book publishing seminar that moonlights as a … Continue reading
Have you ever wondered how a logo is created? When designing a logo, the first item on your to-do list is to discuss concepts and ideas with your client. It’s important to talk with the client so you can understand … Continue reading
Posted in: Branding, Creativity, Design
Tags: Best Practices, Branding, creativity, Design
Have you decided what you’re doing this New Year’s Eve? If not, never fear – The Simons Group is here. There’s nothing we love more than the opportunity to spread our creative wings and see where they take us. We’re pretty … Continue reading
Posted in: Blogging, Branding, Creativity, Design, The Simons Group News
Tags: Branding, creativity, Humor, writing
In the early 20th century, companies used hand-drawn illustrations and lengthier narrative formats as marketing strategies to draw in consumers. Times have changed, but this technique is still alive. Vintage-style ads are everywhere – President Barack Obama’s 2008 “Hope” campaign … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends
Tags: advertising, Branding, Marketing planning
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
Sometimes, you just have to call it quits. I hate to do it with prospects and proposals, and I’m guessing you don’t like the thought of abandoning your marketing strategy. If your plan or brand isn’t getting the results you … Continue reading
Posted in: Advertising Strategy, Branding, General Business Practices, Marketing Trends
Tags: Best Practices, Branding, Change, Strategy
The line between entertainment and advertising has become increasingly blurry over the years. First came product placements – now shamelessly crammed into Hollywood blockbusters and even music videos. Then the viral video craze, masterminded by corporate marketers and agencies that … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Video
Tags: Online video, Viral video, Webisode
By now, you’ve probably seen, or at least heard about, the viral explosion that is the “Old Spice Guy.” If you’ve been held hostage in a remote cave somewhere for the last few months, allow me to enlighten you: By … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Social Media, Video
Tags: advertising, Viral video
Who says business marketers don’t have a sense of humor? This hilarious video from Woot about their acquisition got me thinking about how b-to-b companies can inject a little humor into their marketing activities. Here are some of the funniest, … Continue reading
Posted in: Branding, Marketing Trends, Social Media, Video
Tags: Humor, Viral video, YouTube
An interesting article from Ad Age contends that marketers spend way too much time worrying about their specific brands and not nearly enough on those brands’ categories. Let’s say your company produces energy drinks. You just spent a boatload of … Continue reading
Posted in: Advertising Strategy, Best Practices, Branding, General Business Practices
