You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
When we create a new website for a client, one of the first questions we ask is whether the company wants a content management system (CMS) site or a non-CMS (also called a traditional HTML) site. The right choice depends … Continue reading
Posted in: Best Practices, Design, Websites
Tags: Best Practices, client, Design, website
Homonyms are by far the most agreeable of the commonly known grammatical -nyms. Antonyms can never see eye-to-eye; synonyms are unoriginal; homonyms are a different breed. Despite their audible similarity, however, homonyms can give you the slip. They are the … Continue reading
Posted in: Best Practices, Blogging, Creativity, Writing Tips
Tags: Best Practices, English, grammar, sentence structure, writing, Writing Tips
What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate.
The stresses of work, home and life can make sleep elusive. If you can’t zonk out, the hours crawl until dawn when it’s time to get up and start a new day. The usual tricks – reading, drinking a glass … Continue reading
Posted in: Best Practices, Creativity, Uncategorized
Tags: Best Practices, creativity, in order to, writing
One pill a day is guaranteed to make you drop pounds fast without diet or exercise – at least, that’s what those slick banner ads want you to believe. You know the ones – a hot mom in a bikini, … Continue reading
Posted in: Best Practices, Google, Search engine marketing, SEO, Websites
Tags: Best Practices, SEO, website
At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering … Continue reading
My least favorite childhood activity was reciting multiplication tables. My teacher would make us rehearse them over and over again. I’m sure it wasn’t her favorite exercise either, but she knew that repetition would drill them into our brains. Once … Continue reading
Posted in: Best Practices, Marketing planning
Tags: Best Practices, Marketing planning
About a month ago here at TSG headquarters, a random event led me to do a weird late-1800s street vendor voice. For whatever reason (probably our collective weirdness), the voice stuck around and we decided we needed to find a … Continue reading
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
