What was the last great tweet, email or Facebook post that stuck in your mind? Can’t remember? I’ll bet you do recall at least one or two jingles from radio or TV commercials, even from back in the Stone Age … Continue reading
Posted in: Advertising Strategy, Commercials, Radio ads, Uncategorized, Writing Tips
Tags: advertising, writing, Writing Tips
One of the hallmarks of Google+ is that you’re actually sharing information with fewer people. The social media tool allows you to place contacts into separate groups called Circles, so users can keep their work colleagues in one group, personal … Continue reading
Google recently announced the beta release of its new social media network, Google+, to a wave of speculation and curiosity. In addition to those seeking to link with friends and family in a new way, there undoubtedly will be those … Continue reading
Posted in: Advertising Strategy, Best Practices, Direct marketing, Marketing Trends, Social Media, Uncategorized
Tags: Google, SEO, Social Media
Humor has its place in the B2B marketing world – yes, you read that right. You and your team probably use it without even realizing it. Cracking a joke with a client and lightening the mood with a prospect are … Continue reading
Color affects consumers and potential customers in many different ways. Understanding the emotional connection people have with different colors gives you insight on the influences colors have on people’s perceptions or moods. When it comes to your business, color communicates … Continue reading
Posted in: Advertising Strategy, Best Practices, Design
Tags: advertising, Best Practices, Design
Sometimes, you just have to call it quits. I hate to do it with prospects and proposals, and I’m guessing you don’t like the thought of abandoning your marketing strategy. If your plan or brand isn’t getting the results you … Continue reading
Posted in: Advertising Strategy, Branding, General Business Practices, Marketing Trends
Tags: Best Practices, Branding, Change, Strategy
Customers ask us all the time, “What should I have on my website?” There is no universal set of rules. Each business has different needs, and part of our job is working with clients to figure out their unique needs. … Continue reading
Hey everyone! Lee and I (Chris) will be on a panel discussion today at the Museum of Science and Industry for the UIC Family Business Council. The title of the program is “Social Media 101: Strategies and Tips for Your … Continue reading
Posted in: Advertising Strategy, Best Practices, Blogging, conference, Events, SEO, Social Media, Technology, Websites
The line between entertainment and advertising has become increasingly blurry over the years. First came product placements – now shamelessly crammed into Hollywood blockbusters and even music videos. Then the viral video craze, masterminded by corporate marketers and agencies that … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Video
Tags: Online video, Viral video, Webisode
By now, you’ve probably seen, or at least heard about, the viral explosion that is the “Old Spice Guy.” If you’ve been held hostage in a remote cave somewhere for the last few months, allow me to enlighten you: By … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Social Media, Video
Tags: advertising, Viral video
