What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering … Continue reading
In the early 20th century, companies used hand-drawn illustrations and lengthier narrative formats as marketing strategies to draw in consumers. Times have changed, but this technique is still alive. Vintage-style ads are everywhere – President Barack Obama’s 2008 “Hope” campaign … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends
Tags: advertising, Branding, Marketing planning
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
Once upon a time, I loved to hear these words. Today, the average consumer receives close to 100 emails a day. Who has time to read all of them? If you’re considering an email campaign, the last thing you want … Continue reading
Posted in: Advertising Strategy, Best Practices, E-mail, Marketing planning, Online advertising
Tags: advertising, Best Practices, E-mail, writing
These days, everyone is busy, busy, busy. During Labor Day weekend, I saw multiple family members and friends sending work emails from their smart-phones in an effort to get a jump on the work day. They were making sure everyone … Continue reading
Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and … Continue reading
What was the last great tweet, email or Facebook post that stuck in your mind? Can’t remember? I’ll bet you do recall at least one or two jingles from radio or TV commercials, even from back in the Stone Age … Continue reading
Posted in: Advertising Strategy, Commercials, Radio ads, Uncategorized, Writing Tips
Tags: advertising, writing, Writing Tips
One of the hallmarks of Google+ is that you’re actually sharing information with fewer people. The social media tool allows you to place contacts into separate groups called Circles, so users can keep their work colleagues in one group, personal … Continue reading
Google recently announced the beta release of its new social media network, Google+, to a wave of speculation and curiosity. In addition to those seeking to link with friends and family in a new way, there undoubtedly will be those … Continue reading
Posted in: Advertising Strategy, Best Practices, Direct marketing, Marketing Trends, Social Media, Uncategorized
Tags: Google, SEO, Social Media
