The evolution of a logo

Have you ever wondered how a logo is created?

When designing a logo, the first item on your to-do list is to discuss concepts and ideas with your client. It’s important to talk with the client so you can understand and meet their design expectations.

Next, develop your ideas with some good old fashioned sketching. After you have a few promising concepts established, it’s time to move to the computer. The MasterGraphics logo was created by layering different shapes and then adjusting the colors and opacities. Below is an inside look at the step-by-step progression.

Not all of your sketches will translate well on screen. If you come across one that doesn’t seem to be working, don’t worry – just move on to another sketch. Once you’ve found something you like, make sure the final logo has a nice composition, balance and color.

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