As a small business owner, you’re responsible for managing all aspects of your business – from overseeing operations to making sure the lights stay on. With so much to juggle, how can you prioritize a marketing plan?
If you don’t have a plan in place, now is a good time to start. If you don’t have time to implement a strategy on your own, an experienced marketer can help design and implement a marketing plan to suit your business.
A marketing plan is a blueprint for your entire business strategy. It should define your company, your customers, the products and services you provide, market trends, competitors, objectives and strategies, budget and timeframe, and metrics with which to measure your success.
The creation of any good marketing plan should begin by listing achievable goals for your company. These goals can be sales, promotions, new business or increased traffic to your website. Next, assign specific tasks that will help you realize each of your goals. Start with the most urgent goals and action items.
Next, create a timeline. Create workable deadlines and compile these dates on a shareable chart. Allow time for planning, developing, and publishing your materials – this will help you stay organized and keep track of projects.
Quick tips for beginners:
- Define your product and services. Highlight the features and benefits that differentiate your product. What value does it give customers? What’s special about the service or product you provide? This information should inform your marketing strategy.
- Identify your targeted customers. Create a profile of your ideal customers – demographics, lifestyle, etc. Who needs your products?
- List your goals and objectives. Include quantitative and qualitative goals. Quantitative goals focus on reachable numbers and timeframes. Qualitative goals create descriptions for value and product image or perception. What are you going to do and when will it get done?
Want more tips for creating a marketing plan? Let us know in the comments below.