I have a confession to make: I can’t stop using Pinterest. Since I signed up, I barely go on Facebook anymore. Instead, I spend hours filling my pinboards with photos of cute dresses, Crock-Pot® recipes and kitchen cabinets made from … Continue reading
Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you … Continue reading
Posted in: Best Practices, Marketing planning
Tags: Best Practices, Branding, Marketing planning, PR
When it comes to websites, small is in. Thanks to the proliferation of smartphones, most people spend more time cruising the Internet on their phones than they do making calls. Companies are responding by creating mobile versions of their websites, … Continue reading
Posted in: Blogging, Branding, General Business Practices, Uncategorized, Websites
Tags: Best Practices, Branding, Marketing planning, Technology, website
When we create a new website for a client, one of the first questions we ask is whether the company wants a content management system (CMS) site or a non-CMS (also called a traditional HTML) site. The right choice depends … Continue reading
Posted in: Best Practices, Design, Websites
Tags: Best Practices, client, Design, website
One pill a day is guaranteed to make you drop pounds fast without diet or exercise – at least, that’s what those slick banner ads want you to believe. You know the ones – a hot mom in a bikini, … Continue reading
Posted in: Best Practices, Google, Search engine marketing, SEO, Websites
Tags: Best Practices, SEO, website
Last week I attended a building safety seminar about what we’re all supposed to do in an emergency. The presenter drilled home that the best way to cope when things fall apart is to be prepared – have a … Continue reading
Posted in: Best Practices, Marketing planning
Tags: Best Practices, Marketing planning
After months of preparation, St. Bernard Hospital welcomed a new baby this week. You won’t find this bundle of joy in the hospital’s maternity ward, though – you’ll have to go online. We’ve spent the last several months working with … Continue reading
My husband and I got married two years ago. Like most couples, the year leading up to our wedding was filled with cake tastings, venue visits and emails to our church’s wedding coordinator. Juggling planning duties with a full-time job … Continue reading
Good marketers know that when it comes to gathering information on prospects, permission rules. The European Union is hammering that point home these days with a new set of privacy rules, which are set to take effect May 25. Continue reading
If you want evidence of how much social media has changed marketing, look no further than The Southern Mac and Cheese Truck. This glorious van of cheesy goodness pops up around downtown Chicago during lunchtime each weekday to dish out … Continue reading
Posted in: Social Media, Social Networking Sites
Tags: Facebook, Social Media, Social Networking Sites, Twitter
