Illustration is one of the most effective tools for enhancing designs, but marketers and clients often overlook it. They’re missing a great opportunity. When used effectively, illustration is one of the best ways to give your marketing materials a unique personality and make them stand out from the crowd.
Consider this Tiffany & Co. campaign. Illustrator Minna May adds so much charm and life to the company’s marketing materials. In turn, the entire campaign has a solid identity.
The Pollenize website also demonstrates a great way of using illustration. Instead of using predictable photographs of the candidate, the designer chose stylized illustrations of trains, planes, buses and other vehicles to infuse the site with personality.
A few other notable campaigns that use illustrations effectively include:
The next time you’re starting a marketing campaign, consider using an eye-catching illustration to grab your audience’s attention.
What do you like about illustrations? Have you used them in your marketing? Let us know in the comments below.