Last month, Justrite, the leading source of quality storage, handling and security products, came to us with a new project. After making recent acquisitions, the company needed a catalog that included both legacy and new products. Justrite provided three existing catalogs, and from those, we were tasked with creating one 48-page catalog.
The biggest challenge was consolidating these three different catalogs into a cohesive product. It was really important that the copy was uniform throughout the catalog. To do this, we reviewed all of the provided copy and decided on one format to use across the board. From there, we rewrote and edited the product descriptions to align with the approved format.
In terms of design, Justrite needed a fresh, new look that also worked with the company’s current branding. We gave the existing look a slight face-lift, which was just enough to make it feel shiny and new while still keeping it in line with the brand.
Does your company have a product catalog? How often do you update it? Let us know in the comments below.