You may ask yourself, “If my product hasn’t changed, why should I change my brochure?” If so, ask yourself another question: Have you ever seen a 10-year-old brochure? Not only does the color fade over time, but the information also … Continue reading
What material does your sales team use when trying to entice prospective clients? Brochures? Websites? Case studies? If sell sheets are missing from that list, you might want to re-evaluate. You may think that your products sell themselves, but that … Continue reading
In the early 20th century, companies used hand-drawn illustrations and lengthier narrative formats as marketing strategies to draw in consumers. Times have changed, but this technique is still alive. Vintage-style ads are everywhere – President Barack Obama’s 2008 “Hope” campaign … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends
Tags: advertising, Branding, Marketing planning
Exhibiting at a trade show is like selling a house. When you put your home on the market, you want it to appeal to the person interested in buying it. You decorate with favorable items, choose an aesthetically pleasing paint … Continue reading
Posted in: Events, Marketing planning, Trade Shows/Events
Tags: Best Practices, creativity, Design, Marketing planning, Trade shows
Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time … Continue reading
Posted in: Creativity, Design, E-mail, General Business Practices, Online advertising, Video
Tags: creativity, Design, E-mail, Marketing planning, Viral video
To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate … Continue reading
Once upon a time, I loved to hear these words. Today, the average consumer receives close to 100 emails a day. Who has time to read all of them? If you’re considering an email campaign, the last thing you want … Continue reading
Posted in: Advertising Strategy, Best Practices, E-mail, Marketing planning, Online advertising
Tags: advertising, Best Practices, E-mail, writing
Take a good look at your website as if you’re visiting it for the first time. What do you think? Does your website lack visual appeal or flair? Does it contain information that no longer applies? Does it look fuzzy … Continue reading
Posted in: Marketing Trends, Technology, Websites
Tags: Best Practices, Technology, website
Color affects consumers and potential customers in many different ways. Understanding the emotional connection people have with different colors gives you insight on the influences colors have on people’s perceptions or moods. When it comes to your business, color communicates … Continue reading
Posted in: Advertising Strategy, Best Practices, Design
Tags: advertising, Best Practices, Design
