Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Postal service takes $3.5 billion hit Online spending grew more than 10 percent in July The privacy debate wages on … Wave … Continue reading
By now, you’ve probably seen, or at least heard about, the viral explosion that is the “Old Spice Guy.” If you’ve been held hostage in a remote cave somewhere for the last few months, allow me to enlighten you: By … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Social Media, Video
Tags: advertising, Viral video
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news Facebook hits a half-billion members USPS to offer incentives to boost commercial mailings Small businesses spending more on search marketing Is the … Continue reading
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Magazine ad pages grow for the first time since 2007 Google creates new ‘do it yourself’ app system for Android phones Google, … Continue reading
While dissecting a client’s recent e-mail campaign analytics, the topic of list best practices came into play. The client in this scenario had pretty good overall e-mail results, but the unsubscribe and complaint rates were noticeably high. This prompted us … Continue reading
Posted in: Best Practices, E-mail, General Business Practices
Tags: Best Practices, E-mail, opt-in
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: U.S. Postal Service requests 5.6 percent rate increase Who will win the ‘Social TV’ ad wars? OMMA’s list of the ‘100 Most … Continue reading
Who says business marketers don’t have a sense of humor? This hilarious video from Woot about their acquisition got me thinking about how b-to-b companies can inject a little humor into their marketing activities. Here are some of the funniest, … Continue reading
Posted in: Branding, Marketing Trends, Social Media, Video
Tags: Humor, Viral video, YouTube
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: MSNBC.com nixes banner ads Rumors build about new Google social network ‘Google Me’ Merger and acquisition activity is up for marketing and … Continue reading
An impromptu analysis of HubSpot customers by blogger Rick Burnes yielded some very interesting results about the Twitter and Facebook reaches of various industries. Burnes looked at the number of Twitter and Facebook followers of 2,600 companies, categorized these companies … Continue reading
Posted in: Social Media, Social Networking Sites
Tags: Facebook, Social Media, Twitter
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Shuttered magazines get new lives as mobile apps Only 41 percent of companies using social media have a strategy in place, survey … Continue reading
