First came the spam filter. Now Google has embarked on a more ambitious e-mail filtration and prioritization feature for its Gmail mail service: Priority Inbox. Priority Inbox, which launched Aug. 31, prioritizes users’ e-mails using an algorithm that considers factors … Continue reading
The spotlight on net neutrality has intensified since Google and Verizon released their “Legislative Framework Proposal” on the matter. For those unfamiliar with the net neutrality debate, proponents of complete net neutrality maintain that the Web should be completely open … Continue reading
What happens after one of your prospects clicks on that link in your e-mail or AdWords ads? Where do they end up when they type in the vanity URL on your latest postcard? If you can’t remember the answer, you … Continue reading
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Google Gmail bug affects about 4 million users CMOs are optimistic about their companies’ revenue prospects How social media marketing objectives stack … Continue reading
The U.S. Postal Service (USPS) recently announced a $3.5-billion loss in third quarter 2010. USPS attributes this largely to the drop in mail volume – which is down a whopping 20 percent since 2007. There is no question that a … Continue reading
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Google launches real-time search home page ‘Minority Report’ comes to life with new advertising technologies Tobacco companies reach out to kids via … Continue reading
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Tweeters are three times more likely to influence a brand’s online reputation than average consumers Facebook offers new ‘Places’ offering Copyright suit … Continue reading
The line between entertainment and advertising has become increasingly blurry over the years. First came product placements – now shamelessly crammed into Hollywood blockbusters and even music videos. Then the viral video craze, masterminded by corporate marketers and agencies that … Continue reading
Posted in: Advertising Strategy, Branding, Marketing Trends, Video
Tags: Online video, Viral video, Webisode
Losing your Friday focus? Ease into the weekend by catching up on the latest marketing and business news: Twitter announces new ‘tweet’ button Pending changes to Facebook pages could affect marketers IBM moves further into marketing space with Unica acquisition … Continue reading
You’ve started to implement social media into your marketing strategy. You’ve created a company blog, Facebook page, Twitter account and LinkedIn profile. You’ve loaded them up with company announcements, industry news and educational posts. So where are your friends, fans … Continue reading
Posted in: E-mail, Marketing Trends, Print, Social Media, Social Networking Sites, Websites
Tags: Integrated marketing, Social Media
