Spell-check is like a friend who wrecks your car and then repairs the damage to disguise the accident: It seems like she has your back, but she ultimately lets you down. A writer sent me a draft of a magazine … Continue reading
Just because you build it, doesn’t mean they’ll come. New websites don’t promote themselves – people do. If you’re not getting the kind of traffic you expected, you’re probably not marketing the new site, or you’re relying on Uncle Henry … Continue reading
Posted in: Best Practices, Blogging, Branding, Websites
Tags: advertising, Best Practices, Branding, LinkedIn, Social Media, website
Last week, I shared essential tips for attracting media attention for your business. Need more reporter bait? Read on for additional strategies that will help get you and your company the right kind of attention.
Posted in: Best Practices, Journalism, Marketing planning, Print
Tags: Best Practices, Journalism, Media, Newspapers, PR
Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls … Continue reading
Posted in: Best Practices, Journalism, Marketing planning, Uncategorized
Tags: Best Practices, Branding, Journalism, PR, Press Corps
The stresses of work, home and life can make sleep elusive. If you can’t zonk out, the hours crawl until dawn when it’s time to get up and start a new day. The usual tricks – reading, drinking a glass … Continue reading
Posted in: Best Practices, Creativity, Uncategorized
Tags: Best Practices, creativity, in order to, writing
My least favorite childhood activity was reciting multiplication tables. My teacher would make us rehearse them over and over again. I’m sure it wasn’t her favorite exercise either, but she knew that repetition would drill them into our brains. Once … Continue reading
Posted in: Best Practices, Marketing planning
Tags: Best Practices, Marketing planning
A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals … Continue reading
Any reputable grammar and style guide tells you to use exclamation points sparingly. Never! Ever! Abuse! Them! But there’s a caveat. Grammar and style guides are writers’ bibles. They tell us whether health care is one word or two and … Continue reading
Posted in: Blogging, E-mail, Journalism, Print, Puncutation, Style Guru, Twitter, Websites, Writing Tips
What was the last great tweet, email or Facebook post that stuck in your mind? Can’t remember? I’ll bet you do recall at least one or two jingles from radio or TV commercials, even from back in the Stone Age … Continue reading
Posted in: Advertising Strategy, Commercials, Radio ads, Uncategorized, Writing Tips
Tags: advertising, writing, Writing Tips
Believe it or not, digital marketing hasn’t killed trade shows. They’re still very much alive and well, and exhibiting at them is a great way to generate leads. Skeptical? Don’t be. Clark Johnson, marketing director at the Finishing Contractors Association … Continue reading
Posted in: conference, Design, Events, Trade Shows/Events
Tags: events, lead generation, Trade shows
