Language is fluid and new words come into use, whether invented or repurposed, all the time. This is a good thing, except for when things like this happen:
1. Blogosphere. Brad Graham, who’s often credited for coining the term, created “blogosphere” as a joke. And as a joke, it’s great. But when used seriously, essentially to refer to a post on the Internet, it sounds like some drummed-up fear in a sci-fi book. Beware The Blogosphere!
2. Epic. Epics are epic, e.g., “The Odyssey.” Digital campaigns aren’t epic. Concerts aren’t epic. Neither are weekend jogs unless the run takes you across the continent to save a doomed civilization, battle internal and external demons, and change the country forever. Other things that aren’t epic: meals, lines, nights out, failures, naps, movie trailers. Epic Burger is technically Epic, but the burgers are not.
3. Hipster. The word has been used to describe tons of different people with tons of different tastes for tons of years. When used to reveal character about someone or some thing, it does very little – except to probably reveal something about the speaker.
Bad buzzword honorable mentions:
For some horrible-phrase fun, check out Buzz Word Generator. After a few minutes, my favorite generated phrase was: Synergize clicks-and-mortar initiatives. Sounds like some real potential for a cross-brand, open-source, multi-platform embrace with sticky, real-time monitoring for best practices. Or something like that.
Did we miss some awful, horribly overused word or phrase? Let us know below.