Get prospects to “yes” with a lead nurturing campaign

In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember…

Communication cues that can make or break a meeting

The workplace has embraced the digital world wholeheartedly. With email, Google chat and video calls all at our fingertips, in-person meetings can seem unnecessary. When your co-workers roll their eyes on their way to the conference room, it’s likely because those team meetings aren’t actually productive. It’s easy for a big group of people to…

Are you guilty of lazy marketing?

I have a confession. It’s not as bad as stealing coins from a blind man or cheating on a test, but it ranks high in the thou-shalt-not-commit-marketing-sins category. Ready? Here goes … I’ve let an occasional hackneyed phrase remain in my content marketing, even though it made my teeth itch. The reasons are complicated, but…

Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named…