Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named…

What does ‘truth’ mean to marketing?

Historically, much philosophical debate has focused on the search for “truth.” This history includes myriad accounts of what truth is. They range from being relatively simple, like Rene Descartes’, “I think, therefore I am,” to mind-numbingly complex. But what all of these accounts have in common is an assertion that there is “truth” – that reality…

Make your brand stand for something

What about your go-to brands makes them your favorites? Is it the quality of the products? Is it loyalty to something you’ve known for years? Or is it that the brand cares about what you care about? Social responsibility is a huge part of marketing strategies today – consumers want to see that your company cares…

Experts make the best sales team

What separates a standard sales approach from business development is the level of interaction with the product or service. How many salespeople can take a part in the creation or development of what they sell? For the stereotypical used-car salesman who upcharges for standard features, the sleazy salesman only knows as much about his product…