A couple years ago, we had a landscape company come out to our condo and plant a bunch of new vegetation. Before that, we only had one kind of plant in front of our building. So once the growing season was done, we’d have a period in spring and fall where it was just a…
The foundation of public relations is relationships — specifically, forming, developing and maintaining them. Our relationships with journalists are as important as they are delicate. But whether you work with journalists or clients, you must conduct yourself as a business professional. First and foremost, be relevant and stand out. No one wants to pass along…
We all know how tempting it is to set aside our own business needs in favor of helping clients. Clients always come first. Over the last few months, while we were creating beautiful work for our clients, we were able to find little pieces of time to do it for ourselves. We redesigned our website…
Companies are giving their customers a more personal touch. Why? It’s simple: People want personal connections with the companies they do business with. Here are four ways to kick-start your efforts: Write a blog. Blogs give you the freedom to communicate directly with your target audience. Use an informal tone and write in first person,…
Is your marketing converting into leads and sales? If not, crummy copywriting may be to blame. As a frustrated friend recently noted about her organization’s product literature, “I don’t want to read a bunch of gobbledygook. Just tell me what you do.” So how do you deliver the goods? I’m going to give you a…
If someone tells you a story, will you remember most of it in an hour? In a day? A big part of public relations is listening to what your client has to say and not just hearing them. A recent article in The New York Times said, “The difference between the sense of hearing and…
The marketing revolution is not being televised – it’s streaming on desktops, laptops and tablets across the United States. From media companies to consumer brands, change is well afoot in terms of how to reach a desired audience. Websites, traditional print products, mobile technology and social media all remain effective, popular marketing tools in these…
One of the worst things companies can do is the status quo: doing just enough to get by but not going the extra mile while promoting their organizations. The bare minimum won’t cut it anymore. Your customers have other choices and your competitors are going after them. Are you missing out on potential opportunities? Don’t…
Twitter and LinkedIn have more than 200 million users apiece. Instagram and Tumblr? More than 130 million combined. At 1 billion-plus users, Facebook has more than all of them put together – twice over. Still, when it comes to social media, many B2B marketing managers in the United States remain skittish about making the commitment.…
Many businesses are still recovering from the recession in 2008. It’s been a roller coaster of uncertainty. Revenue is down and costs are high at your organization, yet other companies are doing well. So what are they doing differently? While you’re looking inward and spending as little as possible, your competitors are investing in new…
