3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art…

Never underestimate the power of must-click calls to action

  Does this sound familiar? You’ve poured time and energy into creating quality content and a beautiful-looking website, but no one is engaging with you or your company. Crickets … The problem may be that you don’t have clear goals for your content. Vague plans to “build awareness,” “engage customers” and “crush the competition” are…

Writing for a financial audience? 3 tips to nail the delivery

When it comes to creating impactful financial writing, subject matter expertise is a great start. Solid marketing chops and a well-crafted editorial plan help, too. But what about the content itself? Here are three quick tips to enhance your financial communications. Know your audience As fellow copywriter Dave Argentar wrote in his recent blog post,…

Track these 3 email marketing metrics

Analytics are an important tool in email marketing because they reveal how effective your campaigns are. While it’s easy for me to say that a heavy investment in marketing will yield more revenue for your company, analytics are the data-driven proof. And if things go wrong, analytics can help you determine what didn’t work. For…

Get prospects to “yes” with a lead nurturing campaign

In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember…